Today, I tip my hat to Gary Vynerchuk, the ‘awesome wine guy’ and author of “Why Now is the Time To Crush It”. (I have to, cuz I’m stealing his line for my title!)

Gary says the secret of marketing is to care. I agree. But, stop… and think about what follows that word. Care about ‘what’?  I’d say ‘everything’.

Care enough about your prospects that you won’t bring them any junk. Care enough about yourself that you won’t represent ANYTHING you can’t be passionate about.  Care enough about your future to stand firmly behind the right product in the right way for your customers and prospects.

When you do, the marketing message will flow, and the business will come.  To me, marketing from the heart is how to live a joyous life as a real marketer.  Promoting crap, however artfully, sucks!